During her time in New York City, Lauren was deeply embedded in the fashion industry—covering runway shows, tracking emerging designers, and reporting on trends at the moment they were shaping culture. She attended New York Fashion Week shows and worked at the intersection of editorial, brand, and commerce, writing fashion news and trend‑driven editorial for InStyle.com, the digital extension of one of the industry’s most influential fashion magazines.
Her work reflected a sharp editorial point of view and an instinctive understanding of what resonates—translating runway moments, cultural shifts, and designer narratives into compelling stories for a global audience. With a finger firmly on the pulse of fashion, Lauren developed a reputation for knowing what mattered before it became mainstream, blending creative sensibility with a marketer’s understanding of brand positioning, audience psychology, and influence.
This early experience shaped her approach to marketing today: equal parts taste and strategy, creativity and commercial impact. Whether evaluating trends, shaping brand narratives, or building campaigns, Lauren brings a fashion‑trained eye, editorial rigor, and a lifelong passion for the industry.
InStyle.com, April 28, 2014
By Lauren Tumas Schumacher
In Begin Again—a comedy directed by John Carney, the mastermind behind hit Broadway musical Once—Keira Knightley and Adam Levine play college sweethearts and songwriting partners, while also taking on the ultimate role reversal: she has to sing and he has to act. We caught up with the Oscar nominee and Maroon 5 lead vocalist during the closing night of the Tribeca Film Festival in New York City on Saturday, where they gathered for the film’s U.S. premiere (which was hosted by Chanel) along with co-star Hailee Steinfeld.
Read the full story here.
InStyle.com, June 20, 2014
By Lauren Tumas Schumacher
Last night, Petra Nemcova, John Legend, Naomi Watts, Sheryl Crow, Donna Karan, Vivienne Tam, Coco Rocha, Karlie Kloss, and more stepped out to mark 10 years of achievement following the Indian Ocean tsunami at the Happy Hearts Fund Gala in New York City. Started by Nemcova in 2006, the Happy Hearts Fund works to rebuild schools in areas impacted by natural disasters and just reached its 85 school milestone.
Read the full story here.
InStyle.com, April 3, 2014
By Lauren Tumas Schumacher
If all things bold and beautiful hail from Brazil, then the Schutz 2014 summer shoe collection is no exception. Supermodel Alessandra Ambrosio, the new face of the brand, stopped by the Schutz Madison Avenue flagship store in New York City last night to help launch the sexy footwear brand’s latest line (and show off some of her favorite styles).
Read the full story here.
InStyle.com, April 11, 2014
By Lauren Tumas Schumacher
“I can’t even concentrate, I called my friends to come over and try it on,” Katie Holmes (in a Balenciaga dress and Tiffany & Co. jewels) gushed to InStyle.com about the 27-carat emerald cut blue sapphire weighing down her right ring finger at the Solomon R. Guggenheim Museum in New York City last night. If diamonds are a girl’s best friend, then the stars were in good company all evening. Fashion luminaries and Hollywood’s hottest actresses came out to commemorate Tiffany & Co.’s presentation of its 2014 Blue Book, which features the brand’s most spectacular jewels.
Read the full story here.
InStyle.com, March 21, 2014
By Lauren Tumas Schumacher
The 5th Annual Fashion 2.0 Awards took place at Merkin Concert Hall in New York last night, where some of our favorite designers, bloggers and social media royalty like Coco Rocha (pictured, above right) were recognized for their innovative use of technology and growing social media empires. Amongst the tech-savvy fashion luminaries were host Robert Verdi and guest speaker Zac Posen (pictured, above left).
Read the full story here.