As Senior Director of Marketing at Bright Horizons, Lauren played a central role in shaping brand strategy, storytelling, and go‑to‑market execution across owned, earned, and experiential channels. She led the development of integrated brand initiatives spanning podcasts, webinars, video, livestreams, social platforms, partnerships, and live events—ensuring each touchpoint reinforced brand positioning, trust, and relevance with working families.
Her work blended creative leadership with data‑driven decision‑making, using audience insights, performance metrics, and consumer feedback to guide investment, optimize programming, and inform brand priorities. In addition to behind‑the‑scenes strategy, Lauren frequently served as a brand ambassador—representing Bright Horizons on camera, in paid media, and at industry events, including hosting podcast auditions at the Mom 2.0 Summit. She also helped bring the brand’s purpose to life through culturally relevant activations, including a creative campaign in support of The Bright Horizons Foundation.
Created series of benefit videos for the client employee audience
Created targeted ad for social channels to drive preschool enrollment.
Created videos and livestreams from center Signature Events for social account @BHMama