E-COMMERCE: MichaelKors.com
Wrote copy for the Michael Kors e-commerce website homepage and category pages.
MichaelKors.com
Wrote weekly Michael Kors emails for US and Canada.
Michael Kors' Editorial Blog: Destination Kors
Interviewed the lead hair and makeup artists and manicurist for Spring 2015 runway show content.
TRAVEL DIARY: PACKING FOR SHANGHAI
Wrote story highlighting Fall 2014 Michael Michael Kors merchandise in conjunction with the brand's store opening in Shanghai.
CELEBRITY & BLOGGER COLLABORATIONS
Wrote editorial assets for a Michael Kors and Gwyneth Paltrow Holiday 2013 collaboration/ capsule collection for Goop.com (including emails, press releases, stories for Destination Kors and a holiday video). Watch the MK x Goop video here.
Kors Collaborations: Daisy Lowe
Wrote story for Destination Kors, the brand's editorial site, that included a Q&A with the English fashion model and showed her in fall 2014 Michael Michael Kors looks.
PR GIFT GUIDE
Wrote copy for the holiday 2013 gift guide that was distributed to magazine editors on Michael Kors press day.
Destination Kors
Wrote lifestyle story promoting new Michael Kors Holiday 2013 watch campaign.
Michael Kors Philanthropy: WatchHungerStop.com
Liaised with the United Nations World Food Programme to write stories and create content for the Michael Kors philanthropy website and honor World Food Day (October 16, 2013).
Watch the 5 Million Meals video here.