While managing the social media department at Signet Jewelers in the United Kingdom, I created and implemented the social strategies for Ernest Jones’ and H. Samuel’s channels, ensuring that content is being planned and delivered to meet brand and business objectives.
Creates processes and sets benchmarks to measure success.
Acts as face of the brand at client meetings, partnership pitches and brand collaborations.
Establishes KPIs, writes and analyzes quarterly analytic reports and manages agencies to drive campaigns.
Plans monthly photoshoots with prop stylists, photographers, retouchers, etc. to create social assets to achieve business objectives, drive key product ideas, support marketing/promotions, increase social relevance and build brand awareness.
