As the first-ever Content Lead at Signet Jewelers in the United Kingdom, I created and implemented the social strategies for Ernest Jones’ and H. Samuel’s organic channels, ensuring that content is being planned and delivered to meet brand and business objectives. In 2018, after just one quarter of implementing the new strategies, the total social revenue was increased by 104.64% and conversions were up by 69.9% from the previous year (Adobe Analytics).
Continues to create processes and sets benchmarks to measure success.
Acts as face of the brand at events, partnership pitches and brand collaborations.
Establishes KPIs, writes and analyzes quarterly analytic reports and manages agencies to drive campaigns.
Plans monthly photoshoots with prop stylists, photographers, retouchers, etc. to create social assets to achieve business objectives, drive key product ideas, support marketing/promotions, increase social relevance and build brand awareness.
Example of imagery before and after I implemented visual guidelines on social platforms as part of the new strategy:
ERNEST JONES before:
After:
H. SAMUEL before:
After:
